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Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money25 percent of revenue, according to researchon promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
Aggregate volume planning and predictive modeling (V, S, P)
Fund allocation predictive modeling and optimization
Account team event and calendar predictive modeling and optimization
Post-event causal decomposition and performance reporting
Applied learnings, course correction, and continuous improvement
Collectively, The both are referred to as ‘trade promotion execution’ (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
This report contains market size and forecasts of Trade Promotion Management and Optimization Solution in Global, including the following market information:
Global Trade Promotion Management and Optimization Solution Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Trade Promotion Management and Optimization Solution market was valued at 564.3 million in 2021 and is projected to reach US$ 899.6 million by 2028, at a CAGR of 6.9% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Cloud-Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Trade Promotion Management and Optimization Solution include Blueshift, Oracle, McKinsey & Company, TABS Analytics, IRI Worldwide, AFS Technologies, RI, Blacksmith Applications and UpClear, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Trade Promotion Management and Optimization Solution companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Trade Promotion Management and Optimization Solution Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Trade Promotion Management and Optimization Solution Market Segment Percentages, by Type, 2021 (%)
Global Trade Promotion Management and Optimization Solution Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Trade Promotion Management and Optimization Solution Market Segment Percentages, by Application, 2021 (%)
– CPG, Retail and E-Commerce
– Food Service
– Media and Publishing
Global Trade Promotion Management and Optimization Solution Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Trade Promotion Management and Optimization Solution Market Segment Percentages, By Region and Country, 2021 (%)
– North America
– – US
– – Canada
– – Mexico
– – Germany
– – France
– – U.K.
– – Italy
– – Russia
– – Nordic Countries
– – Benelux
– – Rest of Europe
– – China
– – Japan
– – South Korea
– – Southeast Asia
– – India
– – Rest of Asia
– South America
– – Brazil
– – Argentina
– – Rest of South America
– Middle East & Africa
– – Turkey
– – Israel
– – Saudi Arabia
– – UAE
– – Rest of Middle East & Africa
The report also provides analysis of leading market participants including:
Key companies Trade Promotion Management and Optimization Solution revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Trade Promotion Management and Optimization Solution revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
– McKinsey & Company
– TABS Analytics
– IRI Worldwide
– AFS Technologies
– Blacksmith Applications
– Acumen Commercial Insights
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